Xandera is a national off-road trucking brand startup that consulted with Vatik to position their brand to take over the E-Commerce Space for trucking parts. We created a brand identity including a logo, voice, and branding approach to the market. After an analysis of their business model, goals, and vision we created a marketing plan that we continue to execute on for the company.
MARKET PENETRATION THROUGH CONTENT AND BRAND DEVELOPMENT - A MARKETING STRATEGY BETTING ON THE LONG GAME AND VALUE TO THE CONSUMER
After our analysis of the industry, we realized for Xandera to become a major distributor for overlanding and offroad parts they were going to need brand loyalty. We found that the major multi million dollar companies currently in the market were lacking a connection to the consumer outside of the service they provided. The idea - if we can establish a relationship between the consumer and Xandera, we can retain their loyalty when the consumers go to purchase products. Vatik is currently building Xandera’s presence through YouTube, Tik Tok, Instagram, and Facebook and is launching their E-Commerce platform after positive market feedback and increased demand for products from the brand.