V Star Brand
Victoria Bali is a top producing agent in Northern VA. She reached out to us because she was ready to scale her company with more agents, and bring on additional lead sources.
COMPETING WITH ZILLOW, TRULIA, AND REDFIN WITH LOCALIZED CONTENT, A USER FRIENDLY WEBSITE, AND LOCAL BRANDING
The only way to truly compete with Zillow and Trulia we found was to focus on the agents local value and knowledge - something the big companies don’t know and can’t do. We achieved this by collaborating with a Platform called Sierra Interactive to make a Website and CRM that is locally focused. Content was a huge part of our marketing strategy for V Star Real Estate. We knew to get buyers that were coming from out of state to buy a home in the military, we needed to be visible everywhere online. We create monthly videos about specific insightful things in the area such as specific neighborhoods, and guides on where to live. We also manage V Stars Google Ad spend and target specific audiences moving to Northern VA. Finally, we use Facebook retargeting ads to re-attract missed opportunities that visited the V Star Website and started searching for homes. The website we set up with Sierra Interactive competes in user experience with other websites where users can look for homes. Our lead generation funnel has become a staple part of the V Star Teams source for buyers and sellers.