Pilot Realty Team is a military focused real estate group, with over 20 agents. The brand had an initial identity that was muddied, and not directly in line with their vision for the company. They also were seeking an alternative lead generation source that tied into the brand that had long term potential and scalability
REBRANDING PILOT REALTY AND CREATING A CASH PRIZE ONLINE GAMING TOURNAMENT TO ATTRACT POTENTIAL MILITARY HOMEBUYERS
We took the greatest elements of the company, and aligned them into a brand guideline that gave the company a clear focus and message to communicate. We also created a new and updated look including new colors, fonts, and a logo. We created a brand that felt technology and people based, but with a military backbone. In addition to the Re-Brand, we set up an online gaming platform called Military Gaming Live that attracted over 200 participants in the first tournament. All of the participants were active duty military and were stationed at various bases across the United States. Some participants even joined in from overseas while on deployment. Pilot Realty has been able to leverage the gaming tournament to establish brand awareness among the military community, and also provide leads to their real estate team.